The Marketing Challenge Assignment Example | Topics and Well Written Essays - 1500 words

The Marketing Challenge - Assignment Example Carrying out marketing planning and operations strategies assist the marketing managers of GM to be innovative, challenge, authenticate their decisions and benchmark their organization so as to create operational marketing activities and compete effectively with other competitors in the market. Strategic marketing operations equip the marketing managers with operational intelligence that assist in making tactical and strategic decisions. The report comprises of marketing audit, marketing planning and marketing mix that should be adopted by any marketing executive. Contents Executive summary 2 Marketing Audit 5 Marketing plan 7 P.E.S.TE.L ANALYSIS 11 Marketing mix- The 4Ps 11 Business lifecycle 13 B.C.G Matrix 13 Conclusion 13 Reference list 15 Introduction The increase in gas and oil prices, continuous decline of mortgage/housing/credit sectors and the reduced consumer confidence for the last few years have greatly reduced the volume of sales of the automobile industry. This has left the strategic planners of several leading companies in dilemma on how to increase the sales and win the customer confidence. In today’s complex marketing environment, true strategic marketing managers should be equipped with expertise to capture critical messages that are sent by very essential yet mostly non-controllable external factors in the market and continuously using information as a way of changing the essential controllable internal factors of the business to effectively and strategically position the company towards achieving its objective (Solis, 2012). Furthermore, identifying external threats and opportunities by firms could put managers in a position of controlling these factors. Careful analysis of strengths, weaknesses, opportunities and threats will enable managers to position their organization for future success. In order to meet the change in market, shift in liestyles, shift in customer loyalty of GM, I recommend the following strategies to be implement ed by the newly appointed manager in the GM company. Identify what competitive position GM MOTORSÂ   Before doing anything as a newly appointed marketing manager, he should identify what kind of competitive advantages that the company has. For instance how competitive is the company as compared to other competitors in the same market? Is it a market leader or price setter? The manager has to come up with competitive strategies to outdo other companies like Toyota which have designed gas electric vehicle. Marketing Audit This is the process of analyzing and evaluating marketing activities, approach, aims and results of a firm. The process help GM marketing manager to determine new neglected or unknown markets focus their right messages to intended customers and to refine their plans and strategies to assist in increasing market share. In order to carryout effective market audit, the following processes should be adopted by the manager. 1. Assemble of the overall overview of GM compa ny The newly appointed manager has to understand the overall overview of the company may include the location of the company, sales history, date of establishment, key personnel, number of employees, and company’s chronology of events like divestitures, mergers and acquisitions. He should also know the history of the company since its inception 2. Describe the marketing goals and objectives

Primary Source Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Primary Source Analysis - Research Paper Example He describes the rise of Christians against the Jews as an error in thinking and wonders whether was really inspired by God. Albeit of Aura wanted to portray that the attacks on Christian were not motivated by their duty to defend their religion, but it was out of pure greed for wealth. He claims that in all the successful expeditions the Christians took and shared the large amount of Jews wealth Ekkehard of Aura describes Emico, a Christian soldier as to be of ill morals and compares him to the biblical Saul whose main aim was to persecute the Christians. He describes expeditions over Emico’s leaders as inconsiderate and ruthless. Ekkehard states that the Christian’s were out to attack any Jew they came along with no consideration on their support of Christianity. He tries to bring out a point that, Christian’s goal was to destroy the Jews and rob them of their possessions. Ekkehard and Albert’s claims are somehow different from the letter of Aymeric to L ouis II of France. Aymeric letter’s was meant to put across a message of suffering the Christian’s were facing in the hands of the many organized Jews. The letter was written in such a way to convince the King to offer the Christians support as a fight back toward the many Jews. Aymeric portrays a weak Christian society against a large group of Jews. Albert and Ekkehard notes the Christian’s cruelty, lack of mercy and persecution of the Jews because of their own race. From their presentation of the message the two authors describes Christian’s acts towards the Jews with a lot of personal feelings attached. He portrays their support for the Jews especially where they use strong abusive words to describe the Christians as greedy, cruel, and merciless and error minded. Amyrec on the other side on his letter to the king of France is seen requesting on enforcement against the Jews. The attacks on the Jews that occurred during the first crusade were cruel and u nnecessary acts that have drawn the line between the future Catholics and Jews. But there is no clear evidence on whether the Catholics organized the crusades specifically targeting theJews or it what motivated by the need to rob them their wealth. Amyrec letter shows the catholic Christian’s request for assistance from the western world (France). If the attacks on the Jews originated from the western world, then this doesn’t display the so called a strong tradition of hatred to the Jews communities. If what Ekkehardof Aura witnessed is anything to go by then, it was wrong for very many innocent Jews to be killed on the eyes of the concerned Catholics, with no act to alter the situation, and that so many people were misled into doing injustices and enter into conflicts with strangers whom they had nothing to hold against, whose possessions made them a viable target for greedy and inhuman soldiers. The evidence portrayed by the following authors could install fear, misu nderstanding and hatred among the Jews and the Catholics but it’s not strong enough to claim that there is a tradition for the Jews people. Such claims on the part of the Jews sympathizers will arouse the negative sentiments toward the Christians as the Jews considered them as idolaters and for this reason they had no respect for the Christian’s symbols and religion at large. A large group of soldiers consisting of